A robot is shown preparing to pick up a tote containing a product at the Amazon Robotics fulfillment center in Orlando, Florida. Stefano La Rovere, a director at Amazon, stated that it is a misconception that robots and technology displace jobs. Instead, he explained that advanced robotics, artificial intelligence, and other technologies are actually enhancing people’s roles and leading to the creation of new job categories. According to La Rovere, Amazon has seen over 50,000 jobs benefit from the implementation of new technologies at its fulfillment centers in Europe.
The e-commerce company has invested more than 700 million euros ($751 million) in installing over 1,000 new technologies across its European fulfillment center network in the last five years. These technologies help employees by reducing walking distance, eliminating repetitive motions, and assisting with heavy lifting. This, in turn, allows employees to learn new skills, competencies, and capabilities that help them progress in their careers. La Rovere noted that over 700 new categories of jobs have been created through the use of technology.
He highlighted the Amazon robotics and AI team as an example, which focuses on bringing automation to fulfillment centers to streamline the packing and delivery process. Additionally, Amazon promotes a video titled “Factories are heading for a ‘dark’ future — and it’s not what you think.”
Amazon’s Director of Global Robotics, Mechatronics, and Sustainable Packaging, Stefano La Rovere, believes that the idea that robots and technology take away jobs from people is a myth. He claims that rather than replacing jobs, advanced robotics, artificial intelligence, and other technologies are enhancing people’s roles. La Rovere states that new technology has led to the creation of entirely new job categories at Amazon. He says that technology and robots actually help employees by reducing walking distance between assignments, eliminating repetitive motions, and assisting with heavy lifting. As a result, employees can learn new skills, competencies, and capabilities that allow them to progress in their careers. La Rovere mentions that over the past years, more than 700 new job categories have been created by the use of technology at Amazon. Notably, Amazon has invested more than 700 million euros in over 1,000 new technologies across its European fulfillment center network in the last five years. These technologies are aimed at improving efficiency, productivity, and employee satisfaction within the company. La Rovere’s team, the Amazon robotics and AI division, focuses on bringing automation to Amazon’s fulfillment centers to streamline the process of packing and delivering orders to customers. This approach underscores Amazon’s commitment to using technology to enhance existing jobs and create new opportunities within the company.
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