Eco-friendly startups are turning to treeless toilet paper

107398164 1712593539658 photo for reel

107398164 1712593539658 photo for reel

Toilet paper is a major contributor to deforestation in Canada, with demand for a sustainable alternative on the rise. Brands like Whole Foods, Green Forest, Who Gives a Crap, and Reel Paper are leading the charge in transforming the industry. Reel Paper, in particular, uses bamboo instead of wood pulp for its products, citing bamboo’s rapid regeneration and strong fibers as key benefits.

Consumer interest in environmentally friendly products is increasing, attracting investors to startups like Reel Paper. The company has secured $14 million in funding from investors like Bluestein Ventures, Squared Circles, and Montage Ventures. While Reel Paper currently imports bamboo from China, efforts are underway to source it closer to home.

Another contender in the eco-friendly market is bidets, which some argue are more water-intensive than toilet paper. However, the production of toilet paper also requires a significant amount of water. Ultimately, the choice between a bidet and sustainable toilet paper depends on the availability of water in a particular area.

Toilet paper production is a major contributor to deforestation, with thousands of acres of Canadian forests being wiped out each year to meet the growing demand for this everyday commodity. While traditional toilet paper is made from wood pulp, which is often sourced from Canada, new environmentally friendly alternatives are emerging in the market.

Companies like Whole Foods, Green Forest, Who Gives a Crap, and Reel Paper are leading the charge in offering sustainable toilet paper options. Reel Paper, for example, uses bamboo instead of wood pulp due to its fast regeneration rate and strong fibers. Bamboo is considered a more sustainable resource compared to trees, as it can be harvested every three years from the same root structure.

Consumer demand for environmentally cleaner products is on the rise, making investors more interested in startups like Reel Paper. The company has received funding from various investors and is working towards sourcing bamboo from closer locations to reduce carbon emissions from shipping.

One of the biggest competitors to sustainable toilet paper is the growing market for bidets. While bidets may use more water, some argue that the water used in producing toilet paper is far more than what is used in a bidet. The decision between a bidet and sustainable toilet paper ultimately depends on the availability of water in the area.

Overall, the competition for a more sustainable alternative to traditional toilet paper is heating up, with companies like Reel Paper leading the way towards a more environmentally friendly future.

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