Popular YouTube group Dude Perfect, known for their basketball trick shots, has received a significant investment from private firm Highmount Capital. The investment, estimated between $100 million and $300 million, will help Dude Perfect explore new opportunities and expand beyond the creator economy.
Coby Cotton, one of the co-founders, expressed excitement about realizing their dreams with this investment. The group, consisting of Coby Cotton, Cory Cotton, Tyler Toney, Garret Hilbert, and Cody Jones, started their YouTube channel in 2009 after meeting at Texas A&M University. Their viral videos led to TV appearances, brand sponsorships, and live tours.
With over 60 million subscribers and 17 billion views, Dude Perfect’s YouTube channel is one of the most popular. Beyond YouTube, the group has 25 employees and various brand partnerships, including a collaboration with Smoothie King and a line of Nerf products.
Highmount Capital plans to be a long-term partner with Dude Perfect as they expand their business outside of online content creation. “Dude Perfect 2.0” includes plans for a retail store, streaming platform, toy line, games in Walmart, and even a theme park worth $100 million.
The team’s focus on family-friendly entertainment has attracted advertisers, as they cater to the next generation who consume content online. The investment will allow Dude Perfect to continue growing and providing families with interactive experiences that they have come to love.
Popular YouTube group Dude Perfect, known for their basketball trick shots, has secured a significant investment in the range of $100 million to $300 million from private investment firm Highmount Capital. The investment will support the team’s exploration of new strategic opportunities and expansion beyond the creator economy. With over 60 million subscribers and 17 billion views on their YouTube channel, Dude Perfect has grown from viral videos to television appearances, brand partnerships, and live tours.
The group consists of five members who met at Texas A&M University and launched their YouTube channel in 2009. With 25 employees at their headquarters in Frisco, Texas, Dude Perfect has secured brand partnerships, including their own smoothie at Smoothie King and a line of Nerf products. Highmount Capital sees potential for growth in various industries, including toys, food and beverage, and more, to further engage with families and fans.
The investment from Highmount Capital is a long-term hold structure, with plans to expand Dude Perfect’s presence beyond online content. The future, dubbed “Dude Perfect 2.0,” includes opening a retail store, launching a streaming platform, introducing toys and games in Walmart, and even creating a theme park worth $100 million. This expansion aims to allow fans to interact with and experience Dude Perfect in new ways.
Dude Perfect’s family-friendly entertainment has been key in attracting advertisers on YouTube, as the next generation shifts towards digital platforms over traditional television. With the support of Highmount Capital, Dude Perfect is poised to continue growing and evolving their brand, bringing their unique content to new audiences and industries.
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