The iPhone 15 series was displayed for sale at The Grove Apple retail store in Los Angeles, California on September 22, 2023. According to a report from the International Data Corporation, Apple’s iPhone shipments decreased by nearly 10% globally in the first quarter of 2024, with Chinese challengers Xiaomi and Transsion experiencing double-digit growth in shipments.
Apple shipped 50.1 million units in the first quarter, a 9.6% decrease from the same period the previous year. Samsung reclaimed the top spot in the first quarter with a 20.8% market share, shipping almost the same number of units as the previous year. Apple’s market share dropped to 17.3% from 20.7% a year earlier.
Xiaomi’s shipments increased by 33.8% to 40.8 million units in the first quarter, while Transsion saw an 84.9% jump to 28.5 million units. According to reports, Transsion is now the world’s fifth-largest smartphone manufacturer, with Xiaomi, Transsion, and OPPO holding the third, fourth, and fifth spots in terms of market share based on first-quarter shipments.
Despite facing pressure in China, Apple remains optimistic as total first-quarter smartphone shipments globally rose by 7.8% year over year to 289.4 million units, indicating a recovery is well underway according to IDC.
In the first quarter of 2024, Apple experienced a nearly 10% decline in iPhone shipments globally, with Chinese smartphone manufacturers Xiaomi and Transsion seeing double-digit growth. Samsung reclaimed the top spot in the market, while Apple’s market share dropped to 17.3%. Xiaomi, Transsion, and OPPO were among the top five smartphone brands, with Xiaomi experiencing a significant increase in shipments. Despite facing pressure from Huawei in China, Apple remains a strong player in the global smartphone market. Total smartphone shipments rose 7.8% year over year, indicating a recovery in the industry despite macroeconomic challenges.
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