Apple CEO Tim Cook visits Vietnam

107400946 1713167139534 gettyimages 2147820216 AFP 34PF9X4

107400946 1713167139534 gettyimages 2147820216 AFP 34PF9X4

Apple CEO Tim Cook visited Hanoi, Vietnam, on Monday to boost sales in new markets. During his two-day visit, Cook met with Apple users, developers, and content creators. Cook shared pictures on X in Hanoi with musicians and enjoyed an egg coffee.

The International Data Corporation (IDC) reported that global iPhone shipments fell 10% year on year in the first quarter of 2024, posing a challenge for Apple due to intense competition in the high-end smartphone market, particularly in key markets like China.

Apple has become Vietnam’s third-largest smartphone vendor by shipments, trailing behind Oppo and Samsung. Vietnam has also become a key manufacturing location as Apple aims to diversify its production away from China.

In response to disruptions in China, Apple is expanding its manufacturing efforts in Vietnam. The country is now involved in the development and manufacturing of devices like the MacBook, iPad, and Apple Watch.

India has also emerged as a significant hub for iPhone manufacturing, with Apple producing one in seven iPhones in the country. Cook’s visit to Vietnam came after environmental and human rights groups urged Apple to oppose the detention of climate activists in the country.

Apple CEO Tim Cook visited Hanoi, Vietnam to boost sales in new markets, meeting with users, developers, and content creators. Global iPhone shipments fell by 10% in the first quarter of 2024, leading to intense competition in high-end smartphone markets, particularly in China. Vietnam has become the third-largest smartphone vendor for Apple by shipments, as the company looks to diversify its manufacturing away from China due to disruptions caused by Covid-19 prevention measures and worker unrest. Apple is also involved in development and manufacturing of products like MacBook, iPad, and Apple Watch in Vietnam and India has emerged as another key hub for iPhone manufacturing. Cook’s visit to Vietnam was met with calls from environmental and human rights groups urging Apple to oppose the detention of climate activists in the country.

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