In a photo illustration taken in Poland on July 31, an AMD logo is displayed on a smartphone with stock market percentages on a laptop screen. Sopa Images | Lightrocket | Getty Images
U.S. chip design firm Advanced Micro Devices unveiled new processors on Tuesday for AI-enabled PCs in a bid to lead the AI PC race against competitors like Nvidia and Intel. AI PCs are designed for tasks like real-time language translation and summarization.
AMD introduced the Ryzen Pro 8040 series processors for laptops and the Ryzen Pro 8000 series processors for desktops, built with advanced 4-nanometer technology. These processors are set to power PC models from brands like HP and Lenovo starting in the second quarter of 2024.
These new chips from AMD will compete against Nvidia’s and Intel’s offerings, which are specifically tailored for AI PCs. AMD, like Nvidia, outsources the manufacturing of its chips to companies like Taiwan Semiconductor Manufacturing Company (TSMC), known for producing smaller nanometer chips that are more powerful and efficient.
In January, AMD announced the next-generation Ryzen 8000G series desktop processors built on the 4-nanometer process. The industry sees AI PCs as a new era, with significant advancements in AI technology, such as ChatGPT’s launch in November 2022.
Gartner estimates that by the end of 2024, shipments of AI PCs will make up 22% of all PCs, with 54.5 million units expected to be shipped. Gartner’s senior director analyst Ranjit Atwal believes that on-device GenAI capabilities and AI processors will become a standard requirement for technology vendors, posing both opportunities and challenges for the industry in revenue growth and differentiation from competitors.
U.S. chip design firm Advanced Micro Devices (AMD) recently unveiled new processors designed to power artificial intelligence-enabled PCs in an effort to compete with industry rivals such as Nvidia and Intel. The new Ryzen Pro 8040 series processors for laptops and Ryzen Pro 8000 series processors for desktops are built with advanced 4-nanometer technology and are expected to power PC models from brands such as HP and Lenovo starting in the second quarter of 2024. These new chips will compete against Nvidia and Intel chips designed for AI PCs. AMD outsources the manufacturing of its chips to Taiwan Semiconductor Manufacturing Company (TSMC), which is currently producing 3-nanometer chips and plans to start mass production of 2-nanometer chips in 2025. The industry is moving towards AI PCs, with Gartner estimating that by 2024, 22% of all PCs will be AI-enabled, with 54.5 million units shipped by the end of the year. Vendors will need to differentiate themselves from competitors to navigate the challenges of increased adoption of AI processors and on-device GenAI capabilities.
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