As the deadline approaches, TikTok is facing a real threat of being banned in the U.S., with legislation already signed into law. Jessi Healey believes that this issue goes beyond just an app and touches upon bigger issues related to social media, censorship, and our online engagement during times of digital scrutiny.
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The looming TikTok ban is not just a rumor this time. The app, known for its viral dance trends and appeal to Generation Z, has faced ban threats before, but this time, the danger is real. A bill has been passed by Congress, with President Biden having signed it already.
The concern primarily revolves around TikTok’s data and its connection to the Chinese government. The U.S. government is demanding that TikTok sever its ties with its Chinese parent company, ByteDance, over fears of data security. While most of TikTok has distanced itself from China, the part of the company controlling the app’s algorithm is still of concern. If TikTok fails to comply within a year, it will face a ban in the U.S.
TikTok has vowed to fight the ban in court, asserting its constitutional rights. The legal battle is expected to be protracted, similar to many real estate lawsuits, meaning TikTok is not going away anytime soon.
For TikTok users, especially real estate agents, it’s advisable to diversify your social media presence. While TikTok’s fate hangs in the balance, exploring other platforms like Instagram and YouTube can help mitigate the risks associated with potential bans and account issues.
As for those contemplating joining TikTok, now might be a good time to dive in, considering the increased attention the app is receiving. However, it’s crucial to have backup plans in place by directing followers to your website or other platforms.
The implications of the TikTok ban extend beyond just social media entertainment, impacting businesses and the economy as a whole. Banning TikTok could have a significant negative impact on businesses and the job market, underscoring the importance of diverse social media engagement.
Regardless of your stance on the TikTok ban, it’s essential to consider the broader implications of government control over social media platforms and to voice your opinions to elected officials.
Jessi Healey is a freelance writer and social media manager specializing in real estate. Connect with her on Instagram, LinkedIn, or Threads for more insights.
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The popular app TikTok is facing a real threat of being banned in the U.S., with legislation already signed into law by President Biden. The ban is due to concerns about the app’s data and ties to China. TikTok has reaffirmed its intention to fight the ban in courts, leading to a potentially long legal process. For real estate agents using TikTok, it’s advised to diversify social media presence and explore other platforms like Instagram and YouTube. It’s also a good time for new users to join TikTok before the ban potentially takes effect. The ban could have significant economic impacts on businesses and the U.S. economy as a whole.Overall, the situation highlights larger issues of social media, censorship, and online engagement during times of digital scrutiny.
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