Reliance, a real estate software and marketing services firm, recently developed a new website for Hegg Realtors, the longest-standing brokerage in South Dakota. The website, hosted at www.hegg.com, showcases Reliance’s advanced home search experience, which is focused on hyperlocal and cutting-edge features.
Hegg Realtors, affiliated with Berkshire Hathaway and owned by Edina Realty, has a rich history dating back to 1945. The brokerage began by specializing in farmland brokerage before expanding into residential and commercial real estate, as well as establishing a luxury division. With 170 agents across 10 offices in South Dakota, Hegg aims to help agents sell more homes through innovative online marketing strategies.
In addition to website development, Reliance offers a variety of business services to real estate companies, including creative services that integrate with more complex needs like CRM, SEO-driven home search, and other marketing solutions. The company also integrates with leading technology providers such as Adwerx, HomeSpotter, Maxa, ActivePipe, and Spacio.
Reliance’s search functionality is centered around a “property-centric” approach, ensuring each property has a unique URL with SEO-friendly data. This approach reduces the need for constant SEO upkeep and website renovations to stay competitive in the market.
The company has focused on improving search engine optimization (SEO) to generate more leads and referrals for its clients. Its customer relationship management system offers various features vital for agent success, including agent performance metrics, marketing automations, lead routing, and website content management.
Hegg CEO Gregg Gohl commended Reliance’s support during their recent website transition, highlighting the professional services received. Reliance’s commitment to improving real estate companies through technology is evident in their work with Hegg Realtors.
For more information, readers can email Craig Rowe at craig@inman.com.
Reliance, a real estate software and marketing services firm, recently built a new website for Hegg Realtors, the most experienced brokerage in South Dakota. The website features cutting-edge and hyperlocal home search capabilities developed by Reliance. Hegg Realtors, affiliated with Berkshire Hathaway and owned by Edina Realty, was established in 1945 and has since grown to have 170 agents in 10 offices across South Dakota. The focus of the new website is to help agents sell more homes by providing innovative online marketing strategies. Reliance also offers a range of business services beyond website development, including creative services that integrate with advanced business needs like CRM, localized SEO-driven home search, and marketing integration with various technology providers.
Reliance’s search functionality is centered around a property-centric approach rather than a listing-centric one, ensuring each property has a unique URL with deep SEO-friendly data. This approach minimizes SEO upkeep costs and website renovations to keep up with competitors. The company has been focusing on developing SEO as a lead generation tool over the past two years, aiming to drive more traffic and generate more leads and referrals for its clients. Reliance also provides a CRM system with various features like agent performance metrics, marketing automations, and lead analysis to support agent success.
The partnership between Reliance and Hegg Realtors has been beneficial, with Hegg’s CEO expressing satisfaction with the professional services and support received during the website transition. Reliance’s dedication to making real estate companies better through technology and innovative online marketing strategies has been well-received by Hegg Realtors and their agents. Overall, the collaboration between the two firms has led to the development of a cutting-edge website platform that enhances the brand and business model of Hegg Realtors, creating a market destination for customers and agents across South Dakota.
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