Matterport’s acquisition by CoStar is expected to generate interest in the value of digital twins and tour marketing. There are various options available for creating these digital representations.
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Given the intensity of the ongoing drama in the real estate portal industry, it is anticipated that CoStar will swiftly incorporate Matterport’s digital twin content into the Homes.com platform. The focus is likely to be on streamlining the mobile experience rather than the expensive and bulky Matterport Pro-level cameras, which may be limited to certain customer segments.
This deal is expected to inject much-needed energy into the virtual tour space, benefiting third-party virtual staging providers, interior designers, and other peripheral services that interact with the Matterport ecosystem. This is a positive development for competition, prompting them to update their SEO strategies.
Other notable players in the virtual tour market include:
– iGuide: Offers a quick and cost-effective solution for creating digital tours
– Inside Maps: Provides features for driving business aspects of property sales
– Ricoh Tours: Offers an end-to-end solution with ease of use and affordability
– BoxBrownie: Known for its fast and affordable image editing services, including 3D tours
– EyeSpy360: Allows collaborative virtual tours with innovative features like call-to-action prompts
– Asteroom: Focuses on simplicity and portal compatibility, offering easy-to-use tools for creating tours
– Cloudpano: A device-agnostic tour app with versatile features and customizable options
Overall, the digital twin market is expanding rapidly, offering users a variety of tools and platforms to create impactful virtual tours.
The sale of Matterport to CoStar has sparked interest in the value of digital twins and tour marketing. While Matterport set the standard for online property viewing, its hardware limitations have held it back. Expect CoStar to focus on enhancing the mobile experience and limit sales of expensive cameras to institutional customers. This deal is expected to inject much-needed adrenaline into the space, benefiting virtual staging providers, interior designers, and other peripheral services.
In addition to Matterport, there are several other companies offering similar solutions. iGuide provides a lightweight marketing solution that captures an average-sized home in 20 minutes for less than $8. Inside Maps offers in-app features for renovation renderings and business aspects of selling property. Ricoh Tours, BoxBrownie, EyeSpy360, Asteroom, and Cloudpano are other options available in the market, each offering unique features and capabilities.
Overall, the sale of Matterport to CoStar is expected to drive innovation and competition in the digital twin and tour marketing space. Other companies in the industry will need to update their offerings to stay competitive, as the demand for such solutions continues to grow.
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