Finding the perfect home is not the only factor to consider when looking for real estate. It is also important to find a community that suits your buyers, as new Inman contributor Charles Banfield explains.
In the world of real estate, the mantra of “location, location, location” has never been more relevant. Banfield’s team has embraced this concept as a cornerstone of their business, using the idea of “location first” to help clients find their dream homes more efficiently.
Their unique approach involves focusing on a “10-block radius,” selling not just a property but a lifestyle, a community, and most importantly, the neighborhood itself. By understanding the neighborhood inside and out, from the best coffee spots to the nearest dog park, they are able to offer a comprehensive experience to their clients.
Banfield suggests immersing oneself in the 10-block radius by staying in a local Airbnb for a few days. This allows buyers to experience the area firsthand and interact with neighbors, gaining a deeper understanding of the community and lifestyle.
Their goal is to prioritize selling the lifestyle that comes with a home, whether it involves walking downtown for services, embracing local culture, or simply enjoying the neighborhood vibe. Understanding the local community through news and social media before making a decision is key to finding the right fit.
These strategies are not limited to a specific location and can be applied worldwide. The focus on finding the right neighborhood and lifestyle, along with the expertise of a knowledgeable real estate agent, can make a significant difference in the home-buying journey. Selling the neighborhood to buyer clients can help create lasting memories and ensure a fulfilling experience.
In the real estate industry, finding the perfect home is no longer the only focus. It is also important to consider the community and lifestyle that comes with it. Charles Banfield, a new Inman contributor, emphasizes the importance of selling not just the property, but the neighborhood and lifestyle that accompany it. His team has developed a unique strategy called “selling the 10-block radius,” which involves immersing clients in the neighborhood to help them envision their life there. By prioritizing the lifestyle that comes with a home, rather than just the physical property, buyers can make a more informed decision and find a place where they can truly thrive. This approach is not limited to one location and can be applied universally when buying a home. It underscores the importance of finding a real estate agent who understands these principles and can help clients find a home that meets their immediate needs and long-term goals. Selling the neighborhood to buyer clients can make a significant difference in their homebuying journey and help them create lasting memories in their new community.
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