If you are struggling to communicate your value to clients, it may be because you lack belief in your own worth. Coach Darryl Davis offers valuable advice on how to position yourself as a client coach and advocate.
Join us at Inman Connect Las Vegas, scheduled for July 30-August 1, 2024, where you can expect clarity amidst the noise, answers to key questions, and exciting new business opportunities. Agents, brokers, coaches, and leaders are facing challenges in navigating issues such as National Association of Realtors settlements, rising interest rates, and dwindling inventory.
During a recent coaching session, an agent expressed confusion and disappointment when her buyers suddenly decided to part ways after months of successful collaboration. It was revealed that she neglected to have her buyers sign a Buyer Agency Agreement out of fear of losing business, especially during a slow period and amidst the NAR lawsuit headlines. The core issue was her failure to recognize and articulate her own value, a sentiment echoed by agents nationwide.
Your value is not tied to news headlines or your financial status; it resides within you. To enhance your self-worth and better serve your clients, consider the following steps:
– Refrain from engaging in online disputes over industry settlements.
– Determine your fees for working with sellers and buyers.
– Expertly handle commission conversations with confidence.
Remember that your value is not determined by your bank balance; possessing a real estate license grants you the privilege to represent clients and charge fees. Embrace the notion that you have earned the right to be in the real estate field and confidently assert your value to clients.
Real estate professionals play a crucial role in society, influencing every aspect of the industry. Upholding fiduciary duties sets agents apart from other sales professions, emphasizing the importance of expertise, licensure, guidance, and prioritizing clients’ best interests.
Approach your real estate career with a coaching mindset rather than a sales-oriented mentality. Acknowledge the challenges and complexities of the profession, understanding that your expertise and dedication warrant fair compensation. Embrace your worth and exude confidence in every client interaction.
Darryl Davis, CEO of Darryl Davis Seminars, encourages self-empowerment and reflection on your value as a real estate professional. Connect with him on Facebook or YouTube for more insights.
Real estate agents are facing challenges in conveying their value to clients, which may stem from a lack of belief in themselves. Coach Darryl Davis emphasizes the importance of knowing and owning your worth as a client coach and advocate. Many agents struggle with self-doubt and fear of losing clients, leading them to compromise on their value. Davis advises agents to determine their fees for working with sellers and buyers, master commission conversations, and believe in their worth. By understanding that their value lies in their expertise, license, and fiduciary duty, agents can confidently demand what they are worth. Real estate is a complex industry that requires problem-solving, negotiation, emotional support, and a coach-like approach rather than traditional sales tactics. By recognizing their worth and expertise, agents can elevate their self-belief and effectively communicate their value to clients. Davis encourages agents to have a breakthrough in their perception of their own value and confidently demand their worth in the real estate industry.
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