Laura MacDonald, a St. Louis agent, has returned to Coldwell Banker Realty — Gundaker after leaving Compass amidst intense competition for talent in the real estate market. MacDonald, who began her career in the mid 1990s at Coldwell Banker, also worked at other brokerages such as Keller Williams and RE/MAX before joining Compass in 2022. She brings expertise in closing deals, having achieved approximately $20 million in sales volume in 2023.
Carole McCabe, regional vice president for Coldwell Banker Realty — Gundaker, praised MacDonald as a “legend in the St. Louis real estate market.” MacDonald expressed her excitement about rejoining Coldwell Banker, citing the company’s culture, camaraderie, and top-notch marketing tools as reasons for her return.
The shifting landscape of the real estate market has prompted brokerages to focus on top producers like MacDonald, leading to trends such as agents “boomeranging” back to their previous brokerages. MacDonald’s decision to return to Coldwell Banker was described as an “easy decision” due to the company’s offerings and support for her clients.
To learn more about Laura MacDonald’s return to Coldwell Banker, email Jim Dalrymple II.
Laura MacDonald, a St. Louis agent, has returned to Coldwell Banker Realty – Gundaker after leaving for Compass amid intense competition for top talent in the real estate market. MacDonald began her career at Gundaker in the mid-1990s, and over the years, she has worked at other brokerages including Keller Williams and RE/MAX. In 2023, while at Compass, she closed approximately $20 million in sales volume.
MacDonald’s return to Coldwell Banker comes as brokerages and franchisors are competing for agents who can continue closing deals in a slower market. The pressure of a crowded brokerage landscape has shifted strategies towards focusing on top producers like MacDonald. This trend has also led to agents “boomeranging” back to previous brokerages after a short period away.
In a statement, Carole McCabe, regional vice president for Coldwell Banker Realty – Gundaker, described MacDonald as a legend in the St. Louis real estate market. MacDonald expressed excitement about returning to Coldwell Banker, citing the culture, camaraderie, and marketing tools available to help her clients buy or sell a home.
The real estate industry is facing increased competition and challenges, making it crucial for brokerages to retain top talent like MacDonald. By welcoming her back, Coldwell Banker aims to leverage her skills and experience to navigate the evolving market landscape. MacDonald’s decision to return was influenced by the company’s culture, support, and marketing resources, which she believes will benefit her clients in their real estate transactions.
Source link
