A Never-Fail, Step-By-Step Blueprint To Consistently Find Listing Leads

CME 1860x1046 20 1024x576

CME 1860x1046 20 1024x576

Join us at Inman Connect Las Vegas, July 30-Aug. 1, 2024, where you can get all your big questions answered and discover new business opportunities. When change happens, the key to success is finding an effective strategy like geographical farming. In this article, you’ll learn a step-by-step blueprint for success in generating listing opportunities.

Step 1: Identifying the right area
Choose an area with no dominant agent or where the agent share is below 10-20%. This sets the stage for you to become the dominant agent in the neighborhood.

Step 2: Financial evaluation
Budget $2 per home per month for marketing. Calculate your breakeven point and anticipate an average of 36 homes listed and sold each year in the neighborhood.

Step 3: Consistent direct mail
Send monthly mailers like postcards or direct mail letters. Include a quarterly sales report and a call to action for a free home valuation analysis.

Step 4: Next-level ideas for the farm area
Plan quarterly activities or events like a community video or a fall festival to increase your recognition. Show your commitment to the neighborhood by being present and visible.

Step 5: Leverage your listings
Optimize your listings with professional photography and videography. Use special tactics like just-listed and just-sold cards with storytelling elements to stand out and attract more listings.

To build a consistent listing lead flow, geographical farming is your best bet. Jimmy Burgess is the CEO for Berkshire Hathaway HomeServices Beach Properties of Florida in Northwest Florida. Connect with him on Instagram and LinkedIn.

Geographical farming is a proven strategy for generating consistent listings and business opportunities in real estate. It involves selecting the right neighborhood, evaluating the financial investment, implementing consistent direct mail marketing, hosting special events, leveraging listings, and creating additional touchpoints to stand out. By following these steps, real estate agents can build a steady flow of listings and establish themselves as the dominant agent in their chosen neighborhood. The key to success lies in strategic planning, consistent execution, and effective marketing techniques.

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