As homeowners anticipate the return of low-interest rates from 2021, Zillow economists predict an increase in the number of homes hitting the market this year. While this is good news for agents, the rising inventory also means heightened competition to attract engagement from potential buyers.
To stand out in a crowded market and increase buyer engagement with your listings, consider implementing the following strategies:
1. Transport homeshoppers virtually through interactive floor plans: By showcasing properties with scrolling high-resolution photography, AI-powered room-by-room imagery, immersive virtual tours, and interactive floor plans, you can provide buyers with a detailed sense of the home’s layout and features. This interactive experience can help buyers visualize themselves in the space and ultimately lead to more in-person showings.
2. Virtually stage the home: Instead of presenting a vacant space in standard listings, consider virtually staging the property with services like Listing Media Services. Virtual staging allows buyers to envision how their furniture and decor could fit into the space, making it easier for them to imagine living in the home.
3. Bring your listing to life with Apple Vision Pro™ and Zillow Immerse℠ app: Showcase listings offer an immersive experience that can be accessed through cutting-edge technologies such as the Zillow Immerse app and Apple Vision Pro. These tools allow buyers to take 360-degree virtual tours of a property with interactive floor plans, creating a memorable and engaging viewing experience.
By incorporating these innovative strategies into your listings, you can differentiate your properties, attract more buyers, and stay ahead of the competition in today’s real estate market. Explore how Showcase listings can revolutionize the way buyers interact with your properties and impress potential sellers with state-of-the-art listing technology.
Zillow economists predict an increase in the number of homes hitting the market this year, leading to more competition among agents to capture engagement from buyers. To stand out in this competitive market, agents can differentiate their listings in several ways. One approach is to transport potential buyers virtually through interactive floor plans, providing a more immersive experience and a better understanding of the home’s layout. Virtual staging can also help buyers envision themselves in the space by showing furnished rooms. Additionally, utilizing cutting-edge technology like Apple Vision Pro and Zillow Immerse App can bring listings to life and provide a unique viewing experience. By incorporating these strategies, agents can attract more buyers and impress prospective sellers with innovative listing technology.
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