Ford Motor sees an opportunity to grow Mustang sales as it becomes the last American muscle car with a traditional V8 engine, attracting generations of gearheads who love performance vehicles.
The optimism comes after Mustang’s American competitors discontinued production of their muscle cars in December. General Motors stopped producing the Chevrolet Camaro, while Stellantis ended production of its Dodge Challenger V8 to focus on an all-electric muscle car and gas-powered models with twin-turbo, inline-six engines.
This shift in the market is due to changing consumer demand away from two-door cars, tightening fuel economy standards, and the rise of all-electric vehicles with unmatched acceleration capabilities. Despite this, Ford remains confident in the Mustang’s success both domestically and internationally.
The new 2024 Ford Mustang features the Dark Horse model, a V8-powered car that emphasizes Ford’s commitment to traditional V8 engines. Ford also offers the Mustang GT, powered by a 5.0-liter V8 engine producing up to 500 horsepower and 418 foot-pounds of torque. A 2025 Mustang GTD with a supercharged 5.2-liter V8 engine is expected to have over 800 horsepower.
Ford has continued to sell Mustang V8 models by increasing efficiency and offering smaller, turbocharged four-cylinder engines that make up almost half of U.S. Mustang sales. Additionally, Ford offers an all-electric Mustang Mach-E crossover with design elements similar to the coupe but distinct in functionality.
The seventh-generation Mustang has started shipping globally and aims to be available in 85 markets worldwide. International sales have helped sustain the Mustang’s production in the face of declining U.S. demand for two-door sports cars.
Despite challenges, Ford reports strong global demand for the Mustang with over 235,000 registered since 2015. The top markets for Mustang outside the U.S. are Canada, Australia, and Europe.
Looking ahead, Ford remains committed to the Mustang brand but is tight-lipped about specific future plans, including a canceled hybrid model for the seventh-generation car and the possibility of an all-electric version of the iconic two-door vehicle.
Ford Motor is optimistic about the growth potential of the 2024 Ford Mustang, as it becomes the last American muscle car with a traditional V8 engine. With competitors like Chevrolet Camaro and Dodge Challenger ending production, Ford sees an opportunity to capitalize on the demand from gearheads who appreciate the performance of V8-powered vehicles. The company has introduced new V8 models like the 2024 Dark Horse and Mustang GT, as well as plans for a supercharged 5.2-liter V8 engine model with over 800 horsepower. Ford has also invested in making the Mustang more efficient and has expanded its international sales to markets in Europe, Canada, Australia, and Japan. Despite declining domestic demand for two-door sports cars, Ford sees strong global interest in the Mustang and is committed to growing the iconic brand for the future.
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