BYD introduced three new vehicles for its Fang Cheng Bao brand in Shenzhen on April 16, 2024, including the Super 3 SUV which features a drone port on its roof.
Chinese electric car company BYD is expanding its lineup to compete with traditional automakers in the mass market, targeting Tesla on the premium end and Jeep in the off-road segment. The company recently unveiled three new cars for its Fang Cheng Bao brand, but did not disclose prices, hinting that more details will be released at an upcoming auto show in Beijing.
BYD launched its Fang Cheng Bao brand last summer, focusing on personalized needs such as off-road vehicles and sports cars. The brand’s first vehicle, the hybrid-powered Leopard 5 SUV, has been successful with nearly 20,000 units delivered so far.
BYD also offers off-road SUVs and sports cars under its luxury brand Yangwang, catering to consumers looking to spend over 1 million yuan per car.
The company’s advancements in technology have set benchmarks in the industry, with features like the blade battery for safety and DM-i for energy consumption. BYD’s off-road vehicles utilize hybrid power technology as well.
Competition in the new energy vehicle market in China is intense, with companies like Xiaomi entering the market with affordable electric cars. BYD is also eyeing the global market, with plans to launch an electric pickup truck overseas this year.
On April 16, 2024, Chinese electric car company BYD unveiled three new cars for its Fang Cheng Bao brand in Shenzhen. The vehicles include the Super 3 SUV, the Leopard 8 SUV, and the Super 9 sports car. The company did not release pricing information, but hinted that more details would be announced at the auto show in Beijing. The Fang Cheng Bao brand focuses on personalized consumer needs, particularly in off-road vehicles and sports cars. BYD’s cars are mainly in the mass market segment and are among the best-selling new energy vehicles in China. The company prides itself on continuous technological innovation and setting benchmarks in safety and energy consumption. BYD is also facing fierce competition in the new energy vehicle market in China, with companies like Xiaomi entering the market and global ambitions for electric vehicle launches.
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