The Chinese brands currently dominate the affordable segment of the new car market, especially in the electric vehicle (EV) space. Mitsubishi is aiming to enter the Australian market in this segment.
While Australians typically prefer diesel dual-cab utes and SUVs, there is significant competition for buyers interested in affordable EVs. Brands like BYD, GWM, and MG are offering sub-$40,000 compact electric vehicles, vying for the title of “Australia’s cheapest EV.”
Mitsubishi, which has been selling the eK X kei-class electric car in Japan, is now evaluating the possibility of introducing it in Australia. The eK X is priced from 2,398,000 yen in Japan, equivalent to AUD $23,435. The high-spec model priced at 2,932,600 yen (AUD $28,660) could potentially become the cheapest electric vehicle in Australia.
The interior of the eK X is impressive, with a spacious and modern layout. It offers good space for passengers despite its compact dimensions. The car includes familiar technology from higher-end Mitsubishi models and features a 9.0-inch touchscreen infotainment system.
In terms of performance, the eK X is powered by a single electric motor on the front axle and offers efficient and quiet acceleration. It is well-suited for urban environments and includes features like adaptive cruise control and lane centring for highway driving.
Safety features in the Japanese model include AEB, forward collision warning, and lane keep assist. While there is no official safety rating for Australia yet, the car offers several advanced safety technologies.
Overall, the Mitsubishi eK X presents a unique solution for a specific segment of the Australian market. If priced competitively, it could appeal to urban commuters and emissions-conscious families looking for an affordable and efficient electric vehicle. The quirky design and limited range may pose challenges, but the potential for a budget-friendly EV is promising.
The Chinese brands are dominating the affordable end of the new car market in Australia, particularly in the electric vehicle space. Mitsubishi is looking to enter this market with its eK X kei-class electric car, which is currently sold in Japan. The eK X is priced from 2,398,000 yen in Japan, equivalent to AUD $23,435, making it potentially the cheapest electric vehicle on sale in Australia if it arrives. The interior of the eK X is impressive, with a spacious and tech-laden design that offers comfort and practicality. The car is powered by a 47kW electric motor and offers a range of 180km on a full charge. It drives well in urban environments and on highways, with smooth acceleration and responsive handling. Standard safety features include AEB, lane keep assist, and parking sensors, but it may not achieve a five-star safety rating due to its small size. The cost to run the eK X would likely be covered by Mitsubishi Australia’s warranty and service plan. Overall, the Mitsubishi eK X presents a unique and practical option for buyers looking for a cheap, city-sized EV in Australia.
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